SEO - How to monitor your results

In the SEO industry, openness and clarity of results are a must.  This industry went through a stage of being hounded by cowboys, who felt that because it takes time for SEO changes to be noticed they could get away with talking the talk but not walking the walk.

I do still, from time to time, get a phone call; it normally starts along the lines of “Our boss is a pure mathematician and he has broken Google’s algorithm” , or “We can guarantee you position 1 results for any of your keywords”. I have taken a couple of these callers to the cleaners, but it is just not worth the effort anymore. 

It does annoy me that these “fly by night” SEO companies are tainting our profession, but on a positive note there does seem to be a marked improvement in the levels of SEO work being done in this country.

So this leads me on to the question; How can you prove your SEO worth and not be regarded as one of these Fly by Night agencies?  Well the long and the short of it is, as SEOs we are here to improve a company’s profitability.  As SEOs we do this by improving the visibility for specific keywords obviously…

Meta Descriptions – Onsite SEO back to basics SEO optimisation

Chapter 2 - The Meta Description. The part of the series getting back to basics in:  On page SEO optimisation.


A tag that not always gets the full consideration it deserves.  Although it does little for your pure “SEO” ranking, a well formulated tag can increase a pages click through rate from the search engine results page.  The main job of this tag is that it normally forms the snippet of text in the search engine results page. (although not always)

Title Tags - Onsite SEO

This is the first chapter in a set of blog posts that are dedicated to page level mark-up for SEO.
So chapter 1 of onsite SEO:

The Title Tag.

If you know everything about the title tag, skip to the advanced usage at the bottom of this blog, hopefully there will still be some value in this post even to the most advanced SEO reading this.