Bournemouth Air Festival

Bournemouth Air Festival 2011.  It was great to get out the old digital slr and have some fun.  Quite happy with some of the pic here.

Panda update forces evolution in the SEO's job description

The Panda update forces SEOs to evolve into Business Analysts….

If you have the chance watch this great video on the replication of the Google Panda update video from the guys over at SEOmoz.

If you don't have time here is a quick synopsis:

How did the Panda update actually work?

The Panda 1.0 update was an exercise in replicating the results for a ranking questionnaire tested on a set of students.  The factors that made the students respond positively about the factors that would affect the perceived quality of a site were replicated with a computer algorithm.

What are the sorts of questions that the Panda update actually asks?