Wednesday, 23 November 2011

Advanced Ecommerce PPC

Over the last few months Google have really stepped up their ppc offering, with lots of new and exciting ways to market.  Are your campaigns up to date? 

Tuesday, 4 October 2011

Practise safe search…

Digital is the fastest evolution that has ever been seen. Don’t get stuck as a prokaryote, evolve into something cool like a digital bear….

I have an idea. Consider it as an SEO love glove.  Don’t worry about Panda updates, don’t worry about white hat vs black hat SEO, in-fact don’t worry about SEO… well SEO in a traditional sense.
The best way to have a site that is going to perform well is to stop creating mediocre sites.  Unless you play search every single day and you are running testing experiment, lets be honest, simply love it and have it passing through your veins. Stop thinking SEO and start thinking: 'not, what can my traffic do for me but what can I do for my traffic'.

All search engines want to do is get users to keep coming back. When users keep coming back, they inevitably click on paid adverts and search engines make their money.

If you have a site that is worth existing and content that is worth reading, these updates are great for you.  If you don’t, why are you wasting your time with your domain, why are you wasting time being online… you are fighting a losing battle.  If the content on your site is pap and your site has no value and whether it is panda 2.5 or any future update, you will loose out, evolve or give up.

Monday, 26 September 2011

SEO - How to monitor your results

In the SEO industry, openness and clarity of results are a must.  This industry went through a stage of being hounded by cowboys, who felt that because it takes time for SEO changes to be noticed they could get away with talking the talk but not walking the walk.

I do still, from time to time, get a phone call; it normally starts along the lines of “Our boss is a pure mathematician and he has broken Google’s algorithm” , or “We can guarantee you position 1 results for any of your keywords”. I have taken a couple of these callers to the cleaners, but it is just not worth the effort anymore. 

It does annoy me that these “fly by night” SEO companies are tainting our profession, but on a positive note there does seem to be a marked improvement in the levels of SEO work being done in this country.
So this leads me on to the question; How can you prove your SEO worth and not be regarded as one of these Fly by Night agencies?  Well the long and the short of it is, as SEOs we are here to improve a company’s profitability.  As SEOs we do this by improving the visibility for specific keywords obviously…

Monday, 19 September 2011

Meta Descriptions – Onsite SEO back to basics SEO optimisation

Chapter 2 - The Meta Description. The part of the series getting back to basics in:  On page SEO optimisation.

A tag that not always gets the full consideration it deserves.  Although it does little for your pure “SEO” ranking, a well formulated tag can increase a pages click through rate from the search engine results page.  The main job of this tag is that it normally forms the snippet of text in the search engine results page. (although not always)

Sunday, 18 September 2011

Title Tags - Onsite SEO

This is the first chapter in a set of blog posts that are dedicated to page level mark-up for SEO.
So chapter 1 of onsite SEO:

The Title Tag.

If you know everything about the title tag, skip to the advanced usage at the bottom of this blog, hopefully there will still be some value in this post even to the most advanced SEO reading this.

Friday, 19 August 2011

Bournemouth Air Festival

Bournemouth Air Festival 2011.  It was great to get out the old digital slr and have some fun.  Quite happy with some of the pic here.

Tuesday, 2 August 2011

Panda update forces evolution in the SEO's job description

The Panda update forces SEOs to evolve into Business Analysts….

If you have the chance watch this great video on the replication of the Google Panda update video from the guys over at SEOmoz.

If you don't have time here is a quick synopsis:

How did the Panda update actually work?
The Panda 1.0 update was an exercise in replicating the results for a ranking questionnaire tested on a set of students.  The factors that made the students respond positively about the factors that would affect the perceived quality of a site were replicated with a computer algorithm.

What are the sorts of questions that the Panda update actually asks?